THE ALIAS GROUP
ZoomInfo™ Services
Hit Your Quota
The Alias Group helps businesses leverage technology by implementing them into their sales process. These technology-driven processes consistently deliver top-of-funnel leads for your sales teams to close more business quicker.
As a certified Salesforce and ZoomInfo partner, The Alias Group can help you utilize both technologies by ensuring that you have the appropriate behaviors to improve adoption. Aligning management goals to sales team activities and ensuring commonality across your sales process will yield a consistently full pipeline.
84% of sales teams achieve their quotas when their employer incorporates best in class sales enablement strategy.
Let the Alias Group evaluate your current sales process and work to incorporate ZoomInfo’s ZoomInfo Sales tools to feed your Sales team with current and relevant leads.
Advanced Search
Start with the end in mind, work with management to hone in on buyer persona, educated them on filtering options, setup buyer groups, and enable exporting of those lists seamlessly to Salesforce, organize and report.
Narrow the Prospect Pool
Leverage advanced Zoominfo tools like Intent, Websights, Scoops, and Workflows to seamlessly fill the top of your pipeline with qualified leads. Integrate these technologies into Salesforce campaigns and track win rates.
Data Enrichment
Its time to clean up the decades of data your business has collected. Align your CURRENT customer profile with the data you already have by creating custom fields and then enriching them using Zoominfo to provide you with ideal prospect and upsell customer lists.
Sales Enablement Technology Assessment
Assess your Sales process, from prospecting to close and ensure you have the correct data, reports and more importantly technologies to allow you to Hit Your Number.
Adoption Training
Train Sales Teams to leverage Zoominfo chrome extensions and all the data at their fingertips for real time sales insights to enhance their ability to prospect and close.
Managed Services
Fill that sales enablement technology gap by retaining The Alias Group monthly to continually train, monitor, and improve your outbound sales process. From prospecting the close The Alias Group will leverage Zoominfo and Salesforce to ensure that your team is given the opportunity to win business and meet your sales targets.
Benefits
Enhance ZoomInfo
Leverage The Alias Group to receive tangible improvements in efficiency, effectiveness, and overall business performance across sales and marketing efforts. Your organization can expect improvements in several key metrics related to sales and marketing. Some of the expected metric improvements include:
- Increased Number of Qualified Leads: With more precise targeting and enriched data, the organization can expect a higher number of quality leads that fit their Ideal Customer Profile (ICP).
- Lead Conversion Rate: The percentage of leads that convert into opportunities or sales is likely to improve due to better lead qualification and targeting.
- Shortened Sales Cycle: By accessing accurate and up-to-date contact information, sales teams can engage with decision-makers more quickly, reducing the time from prospecting to closing deals.
- Improved Win Rate: More relevant data on prospects leads to more personalized outreach, increasing the likelihood of closing deals.
- Revenue Growth: Targeted outreach and higher lead quality can lead to an overall increase in sales revenue.
- Email Open and Click-Through Rates: Personalized and targeted email marketing campaigns, made possible by enriched contact data, can improve both open and click-through rates.
- Lead-to-Marketing Qualified Lead (MQL) Conversion: The accuracy and relevance of data from ZoomInfo can help improve the rate at which leads become MQLs.
- Campaign ROI: With more targeted and efficient campaigns, organizations can see a higher return on investment for their marketing efforts.
- Improved Data Accuracy: Regular data enrichment and cleaning can improve the accuracy of customer and prospect data, which reduces wasted time on outdated or incorrect contacts.
- Reduced Bounce Rates: By using accurate contact information, organizations will experience fewer email bounces and higher deliverability rates.
- Increased Alignment Between Sales and Marketing: By sharing enriched data and insights from ZoomInfo, both teams can better collaborate on target audiences, leading to improved communication and overall effectiveness.
- Lower Cost Per Lead: Targeting the right leads with accurate data reduces the cost per lead, as fewer resources are wasted on irrelevant or unqualified contacts.
- Lower Customer Acquisition Cost (CAC): More efficient prospecting and marketing can lead to a reduction in the overall cost of acquiring new customers.
- Deeper Market Penetration: By leveraging ZoomInfo’s extensive data, organizations can expand their reach into new industries or geographies, leading to increased market share.
Better Customer Insights: With access to more detailed information on existing customers, organizations can improve cross-selling and upselling opportunities.
Case Studies
Qualifying Prospects at Speed
The Fastest Way to Mine a Cold List for Qualified Leads
Lead Generation with Salesforce
Salesforce Easy Start Refills a Dry Sales Funnel
Consistent Sales Growth
Reversing a Downward Trend with Targeted Inside Sales
Interested? Let's Talk.
Whether you have questions or you’re ready to bring your business to the next level using Salesforce, contact an expert from The Alias Group today!
